We developed our bar operations program from running our own events - when it’s our money on the line. It’s no coincidence event producers and promoters are coming to SWARM to help streamline their concession ops and increase sales. The bar is a vital contributor to the bottom line of any event. Whether the bar is the focus or any part of the experience, the same high quality standards must apply to all employees to ensure profitable sales and happy customers. Policies don't make a bar run smoothly—employees who are encouraged and rewarded to follow well-thought out policies do. Swarm, creates and facilitates an atmosphere of cooperation and collaboration among all staff including management, bartenders and back-of-house.
In 15 years working with other concession companies, our best sales were $135,000. In our first year working with SWARM, they produced $205,000 for the same event. Needless to say, we’ll be working with SWARM from here on out! - Ross Jimenez, Kiwanis of Little Havana, Carnaval on the Mile